Growth strategy
Business diagnosis, prioritising growth levers, and acquisition, retention and monetisation plans.
Strategy · Growth · AI
Benjamín Silva
Growth strategist. Since 2019 I have led growth at startups and companies across Latin America: I understand the problem, decide with data and execute.
Growth isn’t luck. It’s validated strategy.
About
I combine creative thinking with data analysis. I studied audiovisual communication, specialised in big data and business analytics, and have worked across marketing, B2B growth, product and communications.
I have led marketing teams, led the creative team behind Colombia’s country brand, founded a B2B growth team and co-founded a technology company. In every role the method has been the same: understand the business problem, form a hypothesis, validate it with data and execute.
Today I lead communications at a public agency in Colombia and keep supporting my partner at Condorco, where we apply AI to the processes of small businesses.
I am a native English speaker and work comfortably in both English and Spanish.
Truth and clarity
No ambiguity, no false promises.
Strategic impact
Growth with purpose, not just expansion.
Connection and trust
Relationships that open real opportunities.
Innovation
Constant evolution, not rigid formulas.
Expertise
B2B go-to-market
Outbound channels, communities and partnerships that turn into corporate sales.
AI and automation
Faster, cheaper processes with artificial intelligence and automated workflows.
Strategic communications
Clear messages for teams, customers and citizens, in companies and in the public sector.
- 12xsales at Vialambre
- −50%acquisition cost at Vialambre
- +87%SQL conversion at Platzi
- 10xsales at RPS
Experience
2026 – present
Head of Communications
Superintendence of Private Security and Surveillance (Colombia)
With a team of three, I lead the agency’s internal and external communications. I launched the Superintendent’s social media (21,900 Instagram views in the first month), built the end-of-2026 plan in under a month and the 2027 plan, which adds digital tools to do more with the same resources.
2019 – present
Co-founder · Growth and Revenue
I co-founded the company and we have taken it through several pivots, fully bootstrapped. I lead growth, new revenue streams and partner relations, including event partnerships and referral agreements with AI companies. Today we build AI solutions for business processes and e-invoicing for small businesses.
2025 – 2026
ATL Marketing Coordinator · Creative Lead
ProColombia (Colombia’s trade, investment and tourism promotion agency)
I led the creative team and approved every piece from the agency and our in-house designers. We built the concept for Colombia as guest country at the 2027 Annecy Festival, and I protected the country brand in international activations such as Christ the Redeemer during Shakira’s concert in Rio de Janeiro and the Citibank Tower screen in Shanghai during ITB China 2026.
2025
Growth App Manager
Bodytech Colombia
To open a new digital business, I led the app launch and designed the first acquisition funnels: 300 leads and the first recurring sales.
2023 – 2024
Director of Marketing and New Business Development
Vialambre
I restructured the marketing team and connected it with sales. Sales grew 12x, average ticket tripled and customer acquisition cost fell by more than half. I also led the ERP and CRM rollout.
2021 – 2023
B2B Growth and Business Development
Platzi
I founded the B2B Growth team. I built an outbound channel that became the main driver of corporate sales (+87% SQL conversion) and automated the acquisition of 200 entrepreneurs a month without buying lists.
2020 – 2021
Marketing Director
RPS Processing Services
I ran marketing for four business lines (accident and immigration lawyers, fingerprinting for federal procedures and real estate). I restructured the team and led SEO and SEM: sales grew 10x, web traffic tripled and the company reached its first USD 1M in monthly revenue.
2019 – 2020
Communications Specialist
Alquería
I managed the social media of Carlos Enrique Cavelier, Alquería’s “Dream Coordinator”, and secured his participation in podcasts and other spaces.
Education
- Diploma in Big Data & Business Analytics · Universidad de La Sabana 2023
- B.A. in Audiovisual and Multimedia Communication (GPA 3.94 / 5.0; Prisma Excellence Scholarship) · Universidad de La Sabana 2015 – 2020
If you are building something worth scaling, we probably have something to talk about.
I enjoy talking with founders, teams and leaders who are thinking about how to grow: strategy, data, AI or communications. I write in Spanish on my blog.